In this Master Class Webinar session Elisa, the winning player in the Finnish telecom market, shares their story of building and running their own Customer Lab to test ideas and concepts with real users. In the Webinar Anssi Grekula, Value Opportunity Insights Lead at Elisa share their experiences on:
- How to get started and champion a Customer Lab initiative across the organisation
- How to recruit and motivate participants to join your Customer Lab programme
- What skills are required to run your own Customer Lab effectively
- Concrete use case examples of how Elisa continuously involve users in their development process.
- What impact working more closely with customers has before/after to the entire business.
