About us

Power to the people

Our mission is to bring customers and users into the main stage of the creative process and help organisations design better experiences together with customers.

The LeanLab story began from a critical need to help designers collaborate more closely, frequently and at scale with users across the innovation funnel from the idea to launch. Doing face to face interviews was too slow and running surveys provided only partial answers - our designers wanted to make the process more inclusive and give more power to the people at scale. 
LeanLab was coined as a Lean two-way and quick channel for designers and participants to connect and collaborate in the Lab-style secure and safe environment. This allowed courageous experimenting and user involvement in new unprecedented ways.

Ever since, a growing number of designers, customer experience professionals and product owners across our client and partner organisations have started to run their own Customer Labs or Customer Advisory Boards. Inviting their customers and staff to have a say in the creative process. Today LeanLab has been used in more than 500 different programmes across the Nordic and beyond.

LeanLab Ltd is part of Digitalist Group (listed in Nasdaq Helsinki), a creative agency focused on digital customer experience innovation with 200 insight, design, brand and tech innovation experts across studios in Vancouver, Stockholm and Helsinki.

Interested? Please get in touch with our team to ask more!

Ville Österlund


Ville leads the LeanLab practise and can help you with your global needs on product and service innovation and digital cx.‍

Ville is one of the early pioneers in the digital insights and online co-creation with 20 years of expertise and knowledge across media, telecoms, retail sectors in Europe, Asia and the Nordics.

Lotta Olkinuora

Head of Customer Success

Lotta takes care of our customers and helps you discover the magic of the LeanLab way of working.

Lotta has over 10 years of user insights knowledge and expertise under her belt across media, FMCG, travel and finance sectors globally.

Interested in joining our team?

We want to work with people who are passionate about transforming the way we create services and products through a customer-driven and inclusive creative process. Does this sound like your thing?
Please get in touch via email (start.now@leanlab.co) to introduce yourself and tell us how you would like to be part of the LeanLab journey.

Get started with LeanLab

Want to learn what LeanLab can do for you?
Please hit the button below to start your journey with LeanLab  
We are happy to show you more examples and a demo.

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