Continuous user discovery platform

Leanlab is built for UX and CX teams who want to give users a seat at the table and make user research lean through digital collaboration. The platform combines user research tools, data collection and a real-time results dashboard in one holistic platform.

How it works

Step 1

Step 2

Step 3

Step 4

Step 1

Get your users involved throughout your development cycle in minutes with ease-to-use user discovery tools

Ideation tools
Crowdsource, observe, and refine your ideas with your users through tools like idea ranking, diaries and discussions.
Testing tools
Show, share and iterate your concepts and designs through short preference tests, first click tests and visual galleries.
Validation tools
Validate final solutions by launching sorting exercises, surveys and quick polls.
Step 2

Engage your users across digital channels to have a say on your ideas and concepts

In-moment user research
Collaborate with users effortlessly in your digital channels to let them have a say on services, ideas and concepts.
Create a shareable link
Select your chosen discovery tool and create a shareable feedback link.
Distribute link
Drop your feedback link across social, in-product, email and get instant feedback for your team.
Step 3

Run your private user lab for continuous and fast discovery

Private lab space
Take your user centred development process to the next level by building your own user pool starting from 100 participants.
Continuous learning
With immediate access collaborate with your real users more often for faster learning and better decisions.
Save time and effort
With built-in tools you can launch new tasks to your user pool saving you tons of time and effort.
Step 4

Realtime result dashboards for instant decision making

Self explanatory dashboards
Intuitive dashboards showing immediately what decision to take.
Comparison charts
Visual charts to compare results across different user groups for holistic decision making.
Qual and quant together
The platform marries qual and quant together for richer and deeper understanding.

Step 1

Step 1

Get your users involved throughout your development cycle in minutes with ease-to-use user discovery tools

Ideation tools
Crowdsource, observe, and refine your ideas with your users through tools like idea ranking, diaries and discussions.
Testing tools
Show, share and iterate your concepts and designs through short preference tests, first click tests and visual galleries.
Validation tools
Validate final solutions by launching sorting exercises, surveys and quick polls.

Step 2

Step 2

Engage your users across digital channels to have a say on your ideas and concepts

In-moment user research
Collaborate with users effortlessly in your digital channels to let them have a say on services, ideas and concepts.
Create a shareable link
Select your chosen discovery tool and create a shareable feedback link.
Distribute link
Drop your feedback link across social, in-product, email and get instant feedback for your team.

Step 3

Step 3

Run your private user lab for continuous and fast discovery

Private lab space
Take your user centred development process to the next level by building your own user pool starting from 100 participants.
Continuous learning
With immediate access collaborate with your real users more often for faster learning and better decisions.
Save time and effort
With built-in tools you can launch new tasks to your user pool saving you tons of time and effort.

Step 4

Step 4

Realtime result dashboards for instant decision making

Self explanatory dashboards
Intuitive dashboards showing immediately what decision to take.
Comparison charts
Visual charts to compare results across different user groups for holistic decision making.
Qual and quant together
The platform marries qual and quant together for richer and deeper understanding.

What do we often get asked about our product? 

Who should own the user involvement internally?
The best starting point is within the teams involved in continuous development. So starting with a product, UX or CX which has a never-ending stream of smaller and bigger projects to test.
How much time is needed from my team to run with Leanlab?
If you are starting with fairly low intensity you may need only about 1 day a month to run and analyse an activity. Crafting deeper user involvement tasks takes more but obviously saves 4-5 x your time compared to doing everything manually like online customer interviews. We can also help you to get started by offering enhanced customer support.
What specific skillset does running Leanlab require?
Having the right mindset is more important. There needs to be appreciation towards human-centred design. Our platform is used by junior and senior service designers, UX designers, user researchers, product owners, customer experience experts, marketers and many more.
How do you recruit participants to your private lab?
The recruitment is done by sharing a Leanlab recruitment form via your CRM, newsletter, website or social media. The recruitment form has usually 5-10 questions for the applicants to fill in before they are invited to your private lab.
How are the participants incentivised?
Many get surprised by how willing people are to share feedback if the participation is meaningful and fun like it is with Leanlab private lab. Most of our customers’ programmes run with sharing results regularly with participants and monthly prize draws.
What integrations does Leanlab support?
You can use Leanlab with virtually any software where you can embed a link. So for example, if you have a Figma prototype you can share it with the Figma link on Leanlab. Another example is if you are running e.g. Teams video meet you can embed Leanlab links to a chat window and collect data that way from your interviewees.
Can I invite participants to video interviews?
Yes, many of our customers do that. You can send invitations to participate in a video interview by sending customers a questionnaire to select their preferred date/time. Also if you are working with Calendly you can share the Calendly link in a message you send from the Leanlab platform to your selected participants.
Who owns the data and how is GDPR handled?
You own the data. Leanlab is acting as a data processor and we have several measures in place to ensure that your data is safe and no personal data is visible on the platform.
Is the platform accessible?
Yes. We have Nordic public organisations using our platform where accessibility is a key decision criteria. The platform is naturally mobile (web) optimised to allow easy participation through mobile devices.
Can I try the Leanlab platform?
Yes absolutely. We are offering low cost 3 month pilots for you to take the product into test use. Please contact us for more info.
More questions? Contact us

Elevate your CX and UX teams today and reap these benefits with Leanlab

Save your time, money and people.
93%
of customers are saving time in user collaboration using Leanlab.
Tightly looped to your CX/UX development.
100%
of customers are making user collaboration more systematic with Leanlab.
Make smarter and faster decisions.
86%
of customers already see a positive impact on customer/user experience thanks to Leanlab.

Get started

Want to learn what Leanlab can do for you? Hit the button  to start your journey with Leanlab. We are happy to show you more examples and a demo.

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