Your own Customer Lab

A Leanlab Customer Lab is a private environment where your team collaborates directly with real customers safely, continuously, and on demand—so you can replace guesswork with ongoing, real-user input across decisions.

Leanlab is built around inviting your selected customers to join as “VIP advisors.” You collect relevant background info during onboarding so you can later target the right people and maintain representativeness in the lab.

Segmentation means you can effortlessly invite the right people, for example, by specific customer types, behaviors, or background attributes, to participate in each activity. This way, you can ensure that you always target the most relevant subset of customers instead of “everyone.”

Practically: segmentation reduces noise, speeds up decisions, and helps you compare feedback between groups.

Leanlab emphasizes ongoing engagement via dynamic activities, regular updates, and small awards, i.e., treating your lab like a living community with two-way conversation rather than a one-off survey blast, so customers enjoy being part of it and keep participating.

Leanlab Customer Lab is a private environment where you can collaborate with your customers using nine different research tools for all phases of service or product development: ideation board, diary, discussion board, preference testing, first click test, concept gallery, sorting, survey, and poll.

Leanlab is fully GDPR-aligned with an EU-hosted infrastructure that supports full data protection. All Leanlab activities are anonymous, and individual personal data isn’t exposed to you. The platform is designed with security controls and has been reviewed by security teams in regulated industries.

Leanlab is a separate private environment that you can set up without any integrations. You can start your Leanlab quickly without making it a heavyweight IT project.