Customer Lab for Marketing Teams
Leanlab helps marketing teams understand their audiences better, test campaigns quickly, and build creatives that connect. Campaigns feel like they were made with them, not for them.
Leanlab increases your marketing efficiency.
Test creatives before launch
Stop relying on hunches or post-launch metrics to learn what your audience thinks. With Leanlab, you can test visuals, taglines, or landing pages directly with your customer segments.
Find the words that move people
Audience connection starts with tone and clarity. Test vocabulary and messaging and run discussions to uncover the exact language customers use and react to.
Build your brand with real insight
Before investing in a rebrand or new positioning, test your creative direction with the people who matter most. Leanlab lets you explore associations, emotional reactions, and clarity in days.
“The speed and ease of access to our customers with Leanlab has really transferred the way we work with customer insights from ad-hoc projects to continuous end-user collaboration.“
Reetta Viitanen
CX Lead, Nordea Life
Launch and learn without lag
Your campaigns don’t have to end at “publish.” Use your Customer Lab to keep gathering live reactions after launch, feeding fresh insight into the next iteration.
Make global campaigns feel local
Localising is one of the most important aspects of good marketing. Use Leanlab’s segmentation tools to test messaging, tone, and visuals for each region, ensuring that every campaign feels authentic and relevant.
Prove your impact
Leanlab makes it simple to connect creative decisions to real results. Use preference data, qualitative insights, and engagement metrics to demonstrate why your campaigns perform and build internal confidence for your next bold idea.
