Webinar Series: Mixed Methods Masterclass

Session 5: The Importance of Beta Testing in Your Launch Phase

Where? Online webinar
When? Wednesday, 24th of April, 9:00 am - 9:30 am CET
For who? Product Managers, Developers, Marketers, and Professionals involved in product/service launches
Language: English
​​​​​​​Seating: Limited
Price: Free

Welcome to the fifth session of our highly anticipated webinar series! Join us on the 24th of April at 9 AM CET for an engaging session on the significance of beta testing in your launch phase. In today's competitive market, beta testing plays a crucial role in refining new features as well as product or service improvements before their final release.

During this webinar, we will delve into the concept of beta testing and explain why it should be an integral part of your launch strategy. Discover how beta testing can help you identify potential issues, gather valuable feedback, and ensure a smoother improvement or new product/service launch.

At the webinar, we will provide practical tips into how to successfully implement beta testing in your launch phase. Learn about the benefits of beta testing and its best practices - how to leverage feedback to optimise your product or service before it reaches the market.

Whether you're a product manager, developer, marketer, or involved in launching products/services, this session is tailored to equip you with essential knowledge and strategies for a successful launch.

Take the chance to interact with our experts during the Q&A session. Register now to secure your spot and gain valuable insights into the importance of beta testing in your launch phase!

Webinar presenters

Lotta Olkinuora, Head of Customer Success LeanLab

Lotta has over 10 years of user insight knowledge and expertise under her belt across various industries (e.g. FMCG, travel, finance, healthcare and media) globally. She has helped numerous organisations to continuously engage users as part of user experience, product and service development using mixed methods.

Ville Österlund, CEO, LeanLab

Ville is one of the early pioneers in online customer collaboration. Ville has helped numerous brands to bring end-users into the creative process to develop and launch new products, services, and experiences in Europe, the USA, Asia, and the Nordics over the last 20 years. Prior to LeanLab Ville ran his own insight consultancy across 3 markets and worked as SVP of User Insights for Digitalist, a global creative design and technology agency.


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