Are you still designing customer journeys based on assumptions rather than actual customer input? Watch the recording from our master class webinar to discover how LocalTapiola transformed their approach by building a Customer Lab that enables continuous user collaboration throughout their journey development process.
What You'll Learn:
- The Fast Track to Customer-Centricity - How to champion and launch a Customer Lab initiative that cuts research time from weeks to just 24-48 hours.
- Engagement Secrets - Proven strategies to recruit and maintain an active community.
- Real-World Examples - Concrete examples of how LocalTapiola tests ideas, concepts, and journeys with real users before committing valuable development resources.
- Impact - How continuous customer collaboration transforms team culture, reduces development risks, and drives innovation.
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Featured Experts:
Jenni Reijonen
Head of CX Renewal & Design Tools
LocalTapiola
Jenni is a CX Evangelist promoting customer centricity and design thinking. As part of the comprehensive business renewal of LocalTapiola Mutual Life Insurance, she coordinates the CX renewal, concept design, and design tool creation processes. Jenni constantly seeks new ways to keep up the conversation with the customers - she has for example established a digital customer community for LocalTapiola Group. She is now building JourneyOps ground-up, piloting a journey management tool, and scaling operations one project at a time.
Ville Österlund
Leanlab
CEO
Ville is one of the early pioneers in online customer collaboration. Ville has helped numerous brands to bring end-users into the creative process to develop and launch new products, services, and experiences in Europe, the USA, Asia, and the Nordics over the last 20 years. Prior to Leanlab Ville successfully ran his own insight consultancy spanning three markets and worked as SVP of User Insights for Digitalist, a global creative design and technology agency.
