---
title: "Webinar recording: Going Beyond NPS scores and slow qualitative research - How Stockmann is developing journeys faster with their digital Customer Lab"
description: Discover how Stockmann's digital Customer Lab accelerates customer research, transforming team culture and driving innovation by engaging 1300 customers for fast feedback within 48 hours.
---

[Webinars ](https://www.leanlab.co/webinar)

# [Webinar recording: Going Beyond NPS scores and slow qualitative research - How Stockmann is developing journeys faster with their digital Customer Lab](https://www.leanlab.co/webinar/going-beyond-nps-scores-and-slow-qualitative-research-how-stockmann-is-developing-journeys-faster-with-their-)

 Written by [Leanlab](https://www.leanlab.co/webinar/author/leanlab) | 31 October 2025

Many companies are looking for better ways to connect and collaborate faster with their customers beyond simple NPS measurement and slow qualitative research. Join our master class webinar to discover how Stockmann has gone digital with their continuous customer research with 1300 customers in their private Customer Lab.

### What You'll Learn:

- **The Fast Track to Customer-Centricity** - How to champion and launch a Customer Lab initiative that cuts research time from weeks to just 24-48 hours
- **Engagement Secrets** - Proven strategies to recruit and maintain an active community
- **Real-World Examples** - Concrete examples of how Stockmann tests ideas, concepts, and journeys with real customers before committing valuable development resources
- **Impact** - How continuous customer collaboration transforms team culture, reduces development risks, and drives innovation

 

[View full post](https://www.leanlab.co/webinar/going-beyond-nps-scores-and-slow-qualitative-research-how-stockmann-is-developing-journeys-faster-with-their-)

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