Many companies struggle to involve customers early enough in product development, relying on assumptions rather than real customer input. Watch our master class webinar to discover how Nordea Life Finland collaborates continuously with 400 customers in their private Customer Lab to develop entirely new services - from initial concept all the way through launch and beyond.
What You'll Learn:
- The Fast Track to Customer Collaboration - How to involve customers throughout the entire development cycle, from validating initial ideas to refining launched services.
- Engaging Your Customers - Proven strategies to recruit and maintain an engaged customer community that genuinely wants to help shape your products.
- Real-World Examples - Concrete examples of how Nordea Life Finland develops new services together with customers, including marketing testing and collecting authentic customer testimonials.
- Impact Beyond Product - How continuous customer collaboration transforms development processes, reduces risk, and creates customers who feel invested in your success
About the speakers:
Ville Österlund
Founder of Leanlab - The continuous user research platform helping Nordic companies make faster and better CX/UX decisions.
Meri-Tuuli Kosonen
Business Developer at Nordea Life Finland - Learn firsthand how they've leveraged their Customer Lab to build better services.