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You've put in the effort, crafted your assets, and yet, until the campaign goes live, you can't be sure if your message will resonate. The stress of potentially wasted budgets and missed connections is real. But there's a more effective way to validate your concepts before the big launch. In this video, we explore how Leanlab empowers marketers to test messages, visuals, and value propositions with real customers in just 24 to 48 hours. By engaging with a dedicated customer lab, you gain insights directly from your target audience, enabling you to identify what resonates and what misses the mark. Key takeaways from this video include: - The importance of validating ideas before committing budgets to avoid costly mistakes. - How utilising customer insights can dramatically enhance campaign effectiveness, as demonstrated by one team that improved their email open rates by 60%. - The transformative power of data-driven marketing decisions that lead to sharper messaging and better audience alignment. Join us as we break down the traditional barriers of marketing and showcase how Lean Lab can help you minimise risks and maximise impact with your campaigns. 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transparent2026-04-21https://www.leanlab.co/webinar/stop-guessing-start-collaborating-how-localtapiola-transforms-customer-journeys-with-usershttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Videos/Webinars/Webinar%20LocalTapiola.mp4/medium.jpgWebinar LocalTapiolaUnlock the secrets of customer-centric development with LocalTapiola's transformative journey in this Leanlab Masterclass webinar. In this session, discover how LocalTapiola, a leading Finnish insurance provider, shifted its approach from guesswork to continuous collaboration with customers. Key highlights include: - Origin Story: Learn from Jenni Reijonen, Head of CX Renewal and Design Tools at LocalTapiola, as she shares the challenges and motivations behind their shift to a customer-centric model. - Building a Customer Community*: Understand the process of creating a thriving customer community that engages users throughout development, ensuring that their voices are integral to product design. - Impact and Results: Explore the tangible outcomes of this initiative, including how customer insights have transformed LocalTapiola’s offerings and enhanced the overall customer experience. This masterclass provides actionable insights on establishing a customer community that fosters genuine partnerships and accelerates product development. It also addresses common challenges faced by organisations in engaging with customers and guides how to overcome them effectively. Join us to learn how LocalTapiola's innovative strategies can inspire your own organisation's transformation towards a more collaborative, customer-driven future. Experience firsthand how to create lasting relationships with customers that go beyond transactions, enhancing engagement and driving success.https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Videos/Webinars/Webinar%20LocalTapiola.mp42733nonohttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20Gradient%20transparent.pngLeanlab Logo Gradient transparentLeanlab Logo Gradient transparenthttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Icons/demo_icon.pngdemo_icondemo_iconhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Webinar%20hero.pngWebinar heroWebinar herohttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20White%20(1).svgLeanlab Logo White (1)Leanlab Logo White (1)https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Webinar%20hero-1.pngWebinar hero-1Webinar 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(1)https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Webinar%20hero-1.pngWebinar hero-1Webinar hero-12026-04-21https://www.leanlab.co/resourceshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/Accelerate%20your%20UX%20development.jpgAccelerate your UX developmentAccelerate your UX developmenthttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Logos/Stockmann.pngStockmannStockmannhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Webinar%20hero.pngWebinar heroWebinar herohttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/Discover%20the%20best%20concept%20testing%20platforms.jpgDiscover the best concept testing platformsDiscover the best concept testing platformshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20White%20(1).svgLeanlab Logo White (1)Leanlab Logo White 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guidehttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Unmoderated%20user%20testing%20tools.jpgUnmoderated user testing toolsUnmoderated user testing toolshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/How%20to%20bring%20users%20back%20to%20the%20design%20process.jpgHow to bring users back to the design processHow to bring users back to the design processhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Logos/Localtapiola.pngLocaltapiolaLocaltapiolahttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/customer%20experience%20testing%20what%20you%20need%20to%20know.jpgcustomer experience testing what you need to knowcustomer experience testing what you need to knowhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Stuck%20in%20poor%20effectiveness.jpgStuck in poor effectivenessStuck in poor effectivenesshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Logos/Lindex.pngLindexLindexhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Logos/NordeaLife1.pngNordeaLife1NordeaLife1https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/A%20simple%20guide%20to%20user%20research%20methods.jpgA simple guide to user research methodsA simple guide to user research methodshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Logos/Finnair.pngFinnairFinnairhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/The%20cost%20of%20NOT%20working%20with%20users%3F-1.jpgThe cost of NOT working with users?-1The cost of NOT working with users?-1https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Logos/CSSC.pngCSSCCSSC2026-03-12https://www.leanlab.co/for-product-teamshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Videos/Web%20videos/Leanlab%20for%20product%20teams.mp4/medium.jpgLeanlab for product teamsAre you a product team facing challenges with uncertainty in your development process? Discover how Leanlab revolutionizes user research by providing a powerful platform that eliminates guesswork and enhances decision-making. In this video, we dive into the core benefits of Leanlab's private customer lab, designed specifically for product, UX, and marketing teams. You'll learn how to: - Validate concepts and test ideas early, ensuring you focus on the right features from the get-go. - Capture real user feedback rapidly, allowing you to iterate and refine your offerings based on genuine insights. - Break down large decisions into manageable, testable steps that reduce risks and improve your product roadmap. Join us to explore the permanent connection Leanlab fosters between your team and your customers. This ongoing relationship enables insights to compound over time, making each research cycle sharper and more effective. Key takeaways include: - How to streamline your research processes for faster results and reduced rework. - The importance of embedding customer feedback into your development lifecycle for improved product outcomes. - Strategies for transforming your team's culture through continuous collaboration with users. Don’t let uncertainty hold you back. Embrace a new way of working that empowers your product team to innovate confidently and efficiently with Leanlab.https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Videos/Web%20videos/Leanlab%20for%20product%20teams.mp454nonohttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Prototype%20testing%20guide.webpPrototype testing guidePrototype testing guidehttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20White%20(1).svgLeanlab Logo White (1)Leanlab Logo White (1)https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Product%20team/Product%20hero%20final.pngProduct hero finalProduct hero finalhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Reporting/Combine%20qual%20and%20quant-1.pngCombine qual and quant-1Combine qual and quant-1https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Stuck%20in%20poor%20effectiveness.jpgStuck in poor effectivenessStuck in poor effectivenesshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/References/Stockmann%20small.pngStockmann smallStockmann smallhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/The%20cost%20of%20NOT%20working%20with%20users%3F-1.jpgThe cost of NOT working with users?-1The cost of NOT working with users?-1https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20Gradient%20transparent.pngLeanlab Logo Gradient transparentLeanlab Logo Gradient transparenthttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Reporting/Analyse%20and%20share.pngAnalyse and shareAnalyse and sharehttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Validation/Sorting-1.pngSorting-1Sorting-1https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/AI/AIRA%20plain.pngAIRA plainAIRA plainhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Ideation/Discussion-1.pngDiscussion-1Discussion-1https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/How%20to%20bring%20users%20back%20to%20the%20design%20process.jpgHow to bring users back to the design processHow to bring users back to the design processhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Ideation/Ideation.pngIdeationIdeationhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/double-diamond-framework-featured.jpgdouble-diamond-framework-featureddouble-diamond-framework-featuredhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/General%20web%20images/Leanlab%20for%20teams.pngLeanlab for teamsLeanlab for teamshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/your-own-customer-lab-leanlabs-featured.jpgyour-own-customer-lab-leanlabs-featuredyour-own-customer-lab-leanlabs-featuredhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/UX%20testing%20tools.jpgUX testing toolsUX testing tools2026-04-21https://www.leanlab.co/testing-toolshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Videos/Web%20videos/Leanlab%20testing%20tools.mp4/medium.jpgLeanlab - test with your customersUnlock the power of rapid user testing with Leanlab! In this video, learn how our innovative platform streamlines feedback collection, enabling you to make informed design decisions in record time. Key takeaways from this video include: - **Speedy Feedback Collection**: Discover how Leanlab's visual gallery allows you to gather structured feedback on design layouts, product visuals, and more from dozens of customers within hours. - **Preference Testing**: Explore preference testing techniques to identify which concepts resonate best with your audience, helping you refine your ideas effectively. - **First Click Testing**: Uncover how first click tests reveal user navigation patterns, highlighting what captures attention and ensuring your user flows are intuitive. - **Qualitative and Quantitative Insights**: Learn how combining open user comments with quantitative metrics provides a comprehensive understanding of customer preferences and motivations. Join us as we delve into how Leanlab empowers product teams, UX designers, and marketers to transform user feedback into actionable insights. Elevate your research process, enhance customer collaboration, and speed up your prototyping with LeanLab's cutting-edge tools. Don't let slow feedback cycles hold you back—watch now and discover how to innovate confidently!https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Videos/Web%20videos/Leanlab%20testing%20tools.mp456nonohttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/References/Stockmann%20small.pngStockmann smallStockmann smallhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/The%20cost%20of%20NOT%20working%20with%20users%3F-1.jpgThe cost of NOT working with users?-1The cost of NOT working with users?-1https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Testing/Concept%20gallery.pngConcept galleryConcept galleryhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/UX%20testing%20tools.jpgUX testing toolsUX testing toolshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Prototype%20testing%20guide.webpPrototype testing guidePrototype testing guidehttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/AI/AIRA%20plain.pngAIRA plainAIRA plainhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/your-own-customer-lab-leanlabs-featured.jpgyour-own-customer-lab-leanlabs-featuredyour-own-customer-lab-leanlabs-featuredhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Testing/Preference%20test.pngPreference testPreference testhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/How%20to%20bring%20users%20back%20to%20the%20design%20process.jpgHow to bring users back to the design processHow to bring users back to the design processhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20White%20(1).svgLeanlab Logo White (1)Leanlab Logo White (1)https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/double-diamond-framework-featured.jpgdouble-diamond-framework-featureddouble-diamond-framework-featuredhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Stuck%20in%20poor%20effectiveness.jpgStuck in poor effectivenessStuck in poor effectivenesshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Testing/First%20click%20test.pngFirst click testFirst click testhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Testing/Testing%20hero-1.webpTesting hero-1Testing hero-1https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20Gradient%20transparent.pngLeanlab Logo Gradient transparentLeanlab Logo Gradient transparent2026-04-23https://www.leanlab.co/webinar/from-idea-to-launch-with-your-customers-how-nordea-life-finland-develops-new-services-together-with-their-customer-labhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Videos/Webinars/Webinar%20NordeaLifeFinland.mp4/medium.jpgWebinar NordeaLifeFinlandAre you ready to revolutionize your approach to customer-centric development? In this Leanlab Masterclass, we explore how Nordea Life Finland modernised their life insurance service development process to prioritise customer insights. Key takeaways from this session include: - The challenges of traditional research methods and why they are no longer sufficient in today's fast-paced market. - Introduction to the Customer Lab concept, which provides a systematic and continuous approach to engaging with customers and gathering insights. - Real-life case study from Nordea Life Finland, showcasing successful strategies and the impact of customer collaboration on their business outcomes. Join Ville Osterlund, founder of Leanlab, and Meri-Tuuli Kosonen from Nordea Life Finland as they delve into the importance of incorporating customer feedback throughout the development process. Learn about overcoming common obstacles such as lengthy insight acquisition, siloed data, and ineffective communication. This interactive session also features live polls and a Q and A session, offering you the chance to engage directly with the content and speakers. Whether you're a CX/UX leader or involved in product development, this Masterclass will provide you with actionable insights to enhance your customer engagement strategies. Transform your research approach and drive meaningful change in your organisation by embracing customer-led development today. Don't miss out on this opportunity to learn from industry leaders and gain valuable insights!https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Videos/Webinars/Webinar%20NordeaLifeFinland.mp43141nonoLeanlabMasterclassNordeaLifeFinlandCustomerLabContinuousLearningCustomerCentricDevelopmenthttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20Gradient%20transparent.pngLeanlab Logo Gradient transparentLeanlab Logo Gradient transparenthttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20White%20(1).svgLeanlab Logo White (1)Leanlab Logo White (1)https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Icons/demo_icon.pngdemo_icondemo_iconhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Webinar%20hero.pngWebinar heroWebinar herohttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Webinar%20hero-1.pngWebinar hero-1Webinar hero-12026-04-21https://www.leanlab.co/blog/qualitative-customer-researchhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20White%20(1).svgLeanlab Logo White (1)Leanlab Logo White (1)https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/hypothesis-statement-hero-leanlab.webphypothesis-statement-hero-leanlabhypothesis-statement-hero-leanlabhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/customer%20experience%20testing%20what%20you%20need%20to%20know.jpgcustomer experience testing what you need to knowcustomer experience testing what you need to knowhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/A%20simple%20guide%20to%20user%20research%20methods.jpgA simple guide to user research methodsA simple guide to user research methodshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Stuck%20in%20poor%20effectiveness.jpgStuck in poor effectivenessStuck in poor effectivenesshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/UX%20testing%20tools.jpgUX testing toolsUX testing toolshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/qualitative-vs-quantitative-comparison-diagram.pngqualitative-vs-quantitative-comparison-diagramqualitative-vs-quantitative-comparison-diagramhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/rating-scales-in-research-hero-1.webprating-scales-in-research-hero-1rating-scales-in-research-hero-1https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Leanlab%20people/Anne%20copy.jpgAnne copyAnne copyhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20Gradient%20transparent.pngLeanlab Logo Gradient transparentLeanlab Logo Gradient transparenthttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Icons/demo_icon.pngdemo_icondemo_icon2026-04-22https://www.leanlab.co/case-studies/localtapiolahttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Videos/Reference%20videos/Leanlab%20x%20LocalTapiola%20(1).mp4/medium.jpgHow LocalTapiola Speeds Up Customer Experience TestingAre you ready to revolutionise the way you gather customer insights? In this video, we explore how LocalTapiola transformed its research process by creating a Customer Lab that empowers clients to become active advisors rather than mere survey participants. Key takeaways from this video include: - The power of customer collaboration: Discover how LocalTapiola reached 1,000 members for its customer lab in less than a week by inviting customers to contribute without monetary incentives. - Accelerated research processes: Learn how the introduction of Leanlab has cut research timelines from weeks to just 24-48 hours, allowing teams to obtain valuable feedback quickly. - A shift in mindset: Understand the transition from a system-centric approach to a customer-first philosophy, emphasising the importance of listening to customers and incorporating their insights into decision-making. - A collaborative tool for all teams: Find out how teams across the organisation, from product development to marketing, utilise the customer lab for diverse research needs, enhancing overall company performance. By watching this video, you'll gain actionable insights into how to effectively engage your customers and leverage their feedback to drive innovation and enhance your products. Join us as we delve into the future of user research, where speed, engagement, and collaboration are at the forefront of success.https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Videos/Reference%20videos/Leanlab%20x%20LocalTapiola%20(1).mp4176nonohttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/References/CSSC%20hero.pngCSSC heroCSSC herohttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20Gradient%20transparent.pngLeanlab Logo Gradient transparentLeanlab Logo Gradient transparenthttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/References/LocalTapiola/LocalTapiola%20hero1-1.webpLocalTapiola hero1-1LocalTapiola hero1-1https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20White%20(1).svgLeanlab Logo White (1)Leanlab Logo White (1)https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/References/NordeaLifeFinland%20hero.pngNordeaLifeFinland heroNordeaLifeFinland herohttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/VL%20hero.svgVL heroVL herohttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/References/Finnair%20hero.pngFinnair heroFinnair herohttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Icons/demo_icon.pngdemo_icondemo_iconhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/References/LocalTapiola%20Customer%20Lab.pngLocalTapiola Customer LabLocalTapiola Customer Lab2026-10-20https://www.leanlab.co/blog/stuck-in-poor-effectiveness-of-your-marketing-impact-3-steps-how-to-quickly-customer-friendify-your-marketing-teamhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/happy-customer-researcher-working.webphappy-customer-researcher-workinghappy-customer-researcher-workinghttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/customer%20experience%20testing%20what%20you%20need%20to%20know.jpgcustomer experience testing what you need to knowcustomer experience testing what you need to knowhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Leanlab%20people/Anne%20copy.jpgAnne copyAnne copyhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20White%20(1).svgLeanlab Logo White (1)Leanlab Logo White (1)https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Stuck%20in%20poor%20effectiveness.jpgStuck in poor effectivenessStuck in poor effectivenesshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Icons/demo_icon.pngdemo_icondemo_iconhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/UX%20testing%20tools.jpgUX testing toolsUX testing toolshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/A%20simple%20guide%20to%20user%20research%20methods.jpgA simple guide to user research methodsA simple guide to user research methodshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20Gradient%20transparent.pngLeanlab Logo Gradient transparentLeanlab Logo Gradient transparenthttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/Mastering%20user%20discovery.jpgMastering user discoveryMastering user discovery2026-04-21https://www.leanlab.co/webinar/how-to-succeed-with-user-led-ideationhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Icons/demo_icon.pngdemo_icondemo_iconhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20White%20(1).svgLeanlab Logo White (1)Leanlab Logo White (1)https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Webinar%20hero-1.pngWebinar hero-1Webinar hero-1https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20Gradient%20transparent.pngLeanlab Logo Gradient transparentLeanlab Logo Gradient transparenthttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Webinar%20hero.pngWebinar heroWebinar hero2026-04-21https://www.leanlab.co/customer-labhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Videos/Web%20videos/Leanlab%20Customer%20Lab.mp4/medium.jpgYour private Customer LabUnlock the power of customer collaboration with Leanlab, where user research becomes seamless and effective. Imagine a private customer lab at your fingertips, inviting your most valuable customers to actively participate in the development process. In this video, we dive deep into the innovative approach of Leanlab, emphasizing the importance of relationship-based research. Key topics include: - The concept of a customer lab: Transform your research by creating a direct line to your customers, fostering genuine two-way dialogue that enhances product development. - Accelerated insights: Discover how Leanlab’s diverse research methods—ranging from diaries and discussions to beta groups—enable you to obtain actionable insights within 24 hours, drastically reducing traditional research timelines. - Blending qualitative and quantitative data: Learn how our shared dashboards make it easy for your team to visualize findings and make informed decisions quickly. - The customer lab advantage: Experience the benefits of faster cycles, sharper decisions, and reduced risks in product development. Key takeaways from this video include: - How to effectively engage customers as advisors in your research process. - The significant increase in response rates and quality of feedback compared to traditional surveys. - Practical strategies to integrate customer insights into your product lifecycle. Join us to explore how Leanlab empowers teams to innovate faster and build stronger relationships with users through continuous collaboration. Transform your approach to user research and experience the future of product development today.https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Videos/Web%20videos/Leanlab%20Customer%20Lab.mp485nonohttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Customer%20lab/Segmentation-2.pngSegmentation-2Segmentation-2https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Prototype%20testing%20guide.webpPrototype testing guidePrototype testing guidehttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20White%20(1).svgLeanlab Logo White (1)Leanlab Logo White (1)https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/double-diamond-framework-featured.jpgdouble-diamond-framework-featureddouble-diamond-framework-featuredhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20Gradient%20transparent.pngLeanlab Logo Gradient transparentLeanlab Logo Gradient 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Discover how Leanlab transforms user experience design by streamlining feedback and enhancing collaboration. In this video, we dive into the challenges faced by UX teams, including late user input and the high costs associated with fixing design mistakes after decisions are locked in. Learn how Leanlab provides a weekly learning cadence that enables teams to test wireframes, validate user flows, conduct first-click tests, and compare concepts with real users anytime they need. Key topics covered include: - **Rapid Feedback Loops**: Understand how Leanlab facilitates quick feedback, allowing designers and product owners to gain clarity and confidence in their decisions. - **Continuous User Engagement**: Explore how Leanlab turns UX design into an ongoing conversation with users, moving beyond isolated interviews to continuous collaboration. - **Cost-Effective Testing**: Discover how using Leanlab reduces the risk of building the wrong product and helps teams avoid expensive mistakes. By the end of this video, you’ll grasp how Leanlab empowers UX teams to design with confidence, ship better experiences faster, and ultimately improve user satisfaction. Join us and unlock the potential of your UX research process with Leanlab, where user insights drive innovation and design decisions are evidence-based.https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Videos/Web%20videos/Leanlab%20for%20UX%20teams.mp446nonohttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Testing/Preference%20test.pngPreference testPreference testhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/General%20web%20images/Double%20diamond%20iterate.pngDouble diamond iterateDouble diamond iteratehttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/double-diamond-framework-featured.jpgdouble-diamond-framework-featureddouble-diamond-framework-featuredhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Reporting/Analyse%20and%20share.pngAnalyse and shareAnalyse and 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transparent2026-01-27https://www.leanlab.co/case-studies/viking-linehttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Videos/Reference%20videos/Leanlab%20x%20Viking%20Line.mp4/medium.jpgHow Viking Line Improves Customer Experience FastDiscover how Viking Line revolutionised customer engagement with their innovative Viking Council. This video unveils the surprising ease of establishing a customer community that fosters deeper insights and collaboration for product development. Key takeaways from this video include: - The benefits of building a dedicated customer community: Learn how Viking Line successfully recruited a diverse group of a thousand customers, transforming feedback collection from weeks into just 24 hours. - The shift in company culture: Understand how introducing the Viking Council has changed the approach from validating nearly finished projects to involving customers early in the development process, fostering a proactive mindset. - The importance of flexible participation: See how the Council accommodates busy customers, allowing them to contribute insights at their convenience, which enhances their engagement and sense of impact. - Building trust through consistency: Discover the value of maintaining the same group of customers across various projects, resulting in a deeper relationship that far exceeds traditional one-off surveys. - Comprehensive support throughout the customer journey: Viking Line's customer lab addresses every stage of the trip experience, from planning to booking the next adventure. Join us to explore how Viking Line’s Viking Council not only improves customer experience but also drives innovation through continuous collaboration. Embrace actionable insights that can help your organisation integrate customer feedback seamlessly into your processes.https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Videos/Reference%20videos/Leanlab%20x%20Viking%20Line.mp4187nonohttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/References/NordeaLifeFinland%20hero.pngNordeaLifeFinland heroNordeaLifeFinland herohttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/References/Lindex%20hero-1.pngLindex hero-1Lindex hero-1https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Icons/demo_icon.pngdemo_icondemo_iconhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/References/CSSC%20hero.pngCSSC heroCSSC herohttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/References/LocalTapiola/LocalTapiola%20hero1-1.webpLocalTapiola hero1-1LocalTapiola 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herohttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Icons/demo_icon.pngdemo_icondemo_iconhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20Gradient%20transparent.pngLeanlab Logo Gradient transparentLeanlab Logo Gradient transparenthttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20White%20(1).svgLeanlab Logo White (1)Leanlab Logo White (1)2026-04-21https://www.leanlab.co/webinar/going-beyond-nps-scores-and-slow-qualitative-research-how-stockmann-is-developing-journeys-faster-with-their-https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Videos/Webinars/Masterclass%20webinar%20Stockmann.mp4/medium.jpgMasterclass webinar StockmannJoin us for an insightful session as Harri Nieminen from Stockmann shares the transformative journey of shifting from a product-led to a customer-led approach, revolutionising how they engage with their loyal customer base. In this webinar, we explore the challenges of traditional customer research methods and how they often fall short in today’s fast-paced retail environment. Discover the innovative solutions Stockmann implemented to enhance customer collaboration, including the establishment of their customer lab. Key topics covered in this session include: - The limitations of conventional research techniques and the need for agile methodologies. - The creation of a customer lab that fosters continuous dialogue and feedback between Stockmann and its customers. - Real-life use cases illustrating the impact of customer insights on product development and overall business strategy. - The importance of actionable insights and how Stockmann is redefining their customer experience through ongoing interaction and emotional connection. Viewers will gain valuable takeaways on how to effectively integrate customer feedback into business practices, create a culture of collaboration, and accelerate decision-making processes. Don't miss this opportunity to learn how to shift your focus towards customer-centric strategies that not only enhance user engagement but also drive meaningful business outcomes. Tune in to witness how Stockmann is leading the way in customer experience innovation.https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Videos/Webinars/Masterclass%20webinar%20Stockmann.mp43146nonohttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Icons/demo_icon.pngdemo_icondemo_iconhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Webinar%20hero.pngWebinar heroWebinar herohttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20White%20(1).svgLeanlab Logo White (1)Leanlab Logo White (1)https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Webinar%20hero-1.pngWebinar hero-1Webinar hero-1https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20Gradient%20transparent.pngLeanlab Logo Gradient transparentLeanlab Logo Gradient transparent2026-01-25https://www.leanlab.co/blog/the-cost-of-not-working-with-users-20-million-euroshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Icons/demo_icon.pngdemo_icondemo_iconhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20Gradient%20transparent.pngLeanlab Logo Gradient transparentLeanlab Logo Gradient transparenthttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/How%20to%20bring%20users%20back%20to%20the%20design%20process.jpgHow to bring users back to the design processHow to bring users back to the design processhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20White%20(1).svgLeanlab Logo White (1)Leanlab Logo White (1)https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/rating-scales-in-research-hero-1.webprating-scales-in-research-hero-1rating-scales-in-research-hero-1https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Leanlab%20people/ville.jpegvillevillehttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/A%20simple%20guide%20to%20user%20research%20methods.jpgA simple guide to user research methodsA simple guide to user research methodshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/The%20cost%20of%20NOT%20working%20with%20users%3F-1.jpgThe cost of NOT working with users?-1The cost of NOT working with users?-1https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/Discover%20the%20best%20concept%20testing%20platforms.jpgDiscover the best concept testing platformsDiscover the best concept testing platformshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Unmoderated%20user%20testing%20tools.jpgUnmoderated user testing toolsUnmoderated user testing toolshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/Accelerate%20your%20UX%20development.jpgAccelerate your UX developmentAccelerate your UX development2026-04-21https://www.leanlab.co/ideation-toolshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20ideation%20tools.mp4/medium.jpgLeanlab - ideate with your customersUnlock the power of hands-on ideation with Leanlab, where user research transforms into a dynamic and collaborative process. This video delves into how Leanlab enhances your ability to gather insights quickly and efficiently. Key points covered in this video include: - **Hands-On Ideation**: Learn how to start simple by adding improvement ideas, crafting descriptions, and sharing them with your community for immediate feedback. - **Real-Time Insights**: Discover how you can utilize diary methods and focus discussions to surface deeper insights into user behavior, allowing you to identify pain points and patterns without lengthy interviews. - **Immediate Results**: Experience the benefits of instant feedback that empowers you to take action right away, eliminating the hassles of recruitment and prolonged waiting periods. By leveraging Leanlab's ideation tools, you'll gain actionable insights that drive product development, enhance user experience, and foster a culture of continuous collaboration. Join us in this exploration of how Leanlab can revolutionise your approach to user research, making it faster, more accessible, and deeply integrated into your product lifecycle. Transform your ideas into actionable strategies and stay ahead of the competition with Leanlab.https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20ideation%20tools.mp456nonohttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Ideation/Discussion-1.pngDiscussion-1Discussion-1https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/double-diamond-framework-featured.jpgdouble-diamond-framework-featureddouble-diamond-framework-featuredhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/References/Nordea%20HQ.pngNordea HQNordea HQhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Ideation/Ideation.pngIdeationIdeationhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Ideation/Diary-1.pngDiary-1Diary-1https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/AI/AIRA%20plain.pngAIRA plainAIRA plainhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/your-own-customer-lab-leanlabs-featured.jpgyour-own-customer-lab-leanlabs-featuredyour-own-customer-lab-leanlabs-featuredhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20Gradient%20transparent.pngLeanlab Logo Gradient transparentLeanlab Logo Gradient transparenthttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/UX%20testing%20tools.jpgUX testing toolsUX testing toolshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20White%20(1).svgLeanlab Logo White (1)Leanlab Logo White (1)https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Ideation/Ideation%20hero-1.webpIdeation hero-1Ideation hero-1https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Prototype%20testing%20guide.webpPrototype testing guidePrototype testing guide2026-04-23https://www.leanlab.co/webinar/segmentation-that-actually-lives-in-your-organisation-a-practical-guidehttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Videos/Webinars/Webinar%20College%20of%20Optometrists.mp4/medium.jpgHow to Scale Customer Segmentation with AI and Real ResearchUnlock the secrets to effective customer segmentation with our latest session, hosted by Ville Österlund, Founder of Leanlab. This engaging discussion features industry experts Stuart Slavicky from the College of Optometrists and Nina Urala from Digitalist Experience, who share insights on transforming customer research into actionable strategies in the age of AI. In this video, we delve into the intricacies of creating meaningful segmentation based on real customer data. You'll learn about the three layers of segmentation: demographics, transactional behaviors, and the critical needs and motivations that drive customer behaviors. Discover how most organizations struggle with the top layer and why understanding the "why" behind customer actions is essential for effective product and marketing strategies. Key takeaways include: - The importance of moving beyond demographic data to uncover deeper customer insights. - How qualitative and quantitative research can be used to develop accurate customer personas. - Practical steps to implement personalised messaging and products that resonate with your audience. - Insights on how AI can streamline the segmentation process and enhance customer engagement. Join us as we guide you through the journey of segmenting your audience effectively, turning data into actionable insights, and ultimately driving your marketing and product strategies to new heights. Don't miss this opportunity to elevate your understanding of customer segmentation in today's dynamic market landscape.https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Videos/Webinars/Webinar%20College%20of%20Optometrists.mp43102nonohttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Icons/demo_icon.pngdemo_icondemo_iconhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Webinar%20hero.pngWebinar heroWebinar herohttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20Gradient%20transparent.pngLeanlab Logo Gradient transparentLeanlab Logo Gradient transparenthttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Webinar%20hero-1.pngWebinar hero-1Webinar hero-1https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20White%20(1).svgLeanlab Logo White (1)Leanlab Logo White 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copyAnne copy2026-04-21https://www.leanlab.co/blog/how-to-bring-users-back-into-the-design-processhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Leanlab%20people/ville.jpegvillevillehttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20White%20(1).svgLeanlab Logo White (1)Leanlab Logo White (1)https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Unmoderated%20user%20testing%20tools.jpgUnmoderated user testing toolsUnmoderated user testing toolshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20Gradient%20transparent.pngLeanlab Logo Gradient transparentLeanlab Logo Gradient transparenthttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/How%20to%20bring%20users%20back%20to%20the%20design%20process.jpgHow to bring users back to the design processHow to bring users back to the design processhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/The%20cost%20of%20NOT%20working%20with%20users%3F-1.jpgThe cost of NOT working with users?-1The cost of NOT working with users?-1https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/Accelerate%20your%20UX%20development.jpgAccelerate your UX developmentAccelerate your UX developmenthttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/Discover%20the%20best%20concept%20testing%20platforms.jpgDiscover the best concept testing platformsDiscover the best concept testing platformshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/Mastering%20user%20discovery.jpgMastering user discoveryMastering user discoveryhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/rating-scales-in-research-hero-1.webprating-scales-in-research-hero-1rating-scales-in-research-hero-1https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Icons/demo_icon.pngdemo_icondemo_icon2026-04-21https://www.leanlab.co/for-cx-teamshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Videos/Web%20videos/Leanlab%20for%20CX%20teams.mp4/medium.jpgLeanlab for customer experience (CX) teamsAre you struggling to keep up with the ever-evolving customer journey development? Discover how Leanlab is revolutionising customer experience (CX) research, allowing you to react swiftly and effectively. In this video, we explore the challenges faced by teams responsible for customer journey development, including rising expectations, service improvements, and friction points. Traditional research methods can slow down your progress, but LeanLab accelerates the pace of understanding your customers. Key topics covered include: - The benefits of Leanlab's private customer lab: Engage key segments for continuous feedback and validate journey improvements in days rather than weeks or months. - Techniques to uncover root causes of customer churn and refine crucial touchpoints, ensuring you stay ahead of the competition. - Real-time tracking of customer responses: Understand how modifications resonate with your audience to inform evidence-based decisions. Key takeaways from this video include: - Learn how to enhance your CX function by making data-driven decisions instead of relying on guesswork. - Discover actionable strategies to create a more adaptive and resilient approach to customer journey development. - Understand the importance of continuous customer collaboration in shaping and optimising user experiences. Join us in redefining how modern CX teams operate, transforming customer insights into actionable strategies that lead to improved customer loyalty and reduced churn. With Leanlab, you can elevate your approach to customer experience and make informed decisions that drive success.https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Videos/Web%20videos/Leanlab%20for%20CX%20teams.mp446nonohttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Reporting/Analyse%20and%20share.pngAnalyse and shareAnalyse and sharehttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/your-own-customer-lab-leanlabs-featured.jpgyour-own-customer-lab-leanlabs-featuredyour-own-customer-lab-leanlabs-featuredhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/References/LocalTapiola/Jenni%20Rejonen.pngJenni RejonenJenni 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journeyhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/CX/Post%20purchase%20experience.pngPost purchase experiencePost purchase experiencehttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Testing/Preference%20test.pngPreference testPreference testhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Stuck%20in%20poor%20effectiveness.jpgStuck in poor effectivenessStuck in poor effectivenesshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20White%20(1).svgLeanlab Logo White (1)Leanlab Logo White (1)https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/How%20to%20bring%20users%20back%20to%20the%20design%20process.jpgHow to bring users back to the design processHow to bring users back to the design processhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20Gradient%20transparent.pngLeanlab Logo Gradient transparentLeanlab Logo Gradient transparent2026-04-22https://www.leanlab.co/blog/primary-vs-secondary-researchhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/primary-secondary-research-workflow.webpprimary-secondary-research-workflowprimary-secondary-research-workflowhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Stuck%20in%20poor%20effectiveness.jpgStuck in poor effectivenessStuck in poor effectivenesshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/primary-vs-secondary-research-comparison.webpprimary-vs-secondary-research-comparisonprimary-vs-secondary-research-comparisonhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Leanlab%20people/Anne%20copy.jpgAnne copyAnne copyhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/Mastering%20user%20discovery.jpgMastering user discoveryMastering user discoveryhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20White%20(1).svgLeanlab Logo White 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toolshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/primary-research-speed.webpprimary-research-speedprimary-research-speedhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/primary-research-one-toolkit.webpprimary-research-one-toolkitprimary-research-one-toolkithttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Icons/demo_icon.pngdemo_icondemo_iconhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20Gradient%20transparent.pngLeanlab Logo Gradient transparentLeanlab Logo Gradient transparent2026-06-25https://www.leanlab.co/validation-toolshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Videos/Web%20videos/Leanlab%20validation%20tools.mp4/medium.jpgLeanlab - validate with your customersUnlock the secrets of effective customer validation with Leanlab. Discover how to prioritise and categorise customer insights seamlessly to enhance your product development process. In this video, we explore how Leanlab empowers your team to validate what truly matters to customers, ensuring that your decisions are based on solid data rather than guesswork. Key topics include: - **Customer Prioritisation**: Learn how to allow customers to rank features and ideas through intuitive sorting methods, helping you identify what to move forward with and what to set aside. - **Structured Feedback Collection**: Utilise surveys and pulse checks to gather structured opinions and track sentiment, all within your lab environment. This approach streamlines decision-making for roadmaps and campaigns. - **Early Assumption Validation**: Understand the importance of validating assumptions early in the development process to reduce risks and gain clarity, allowing your team to execute with confidence. Key takeaways from this video include: - Effective techniques for gathering customer insights that inform product decisions. - Strategies for utilising surveys and quick feedback mechanisms to enhance your customer journey. - How to integrate customer feedback into your product lifecycle for continuous improvement. Join us as we delve into the innovative tools and methodologies that make Leanlab an essential partner for product managers, UX designers, and marketing teams looking to elevate their approach to user research. Transform your customer collaboration and decision-making processes today!https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Videos/Web%20videos/Leanlab%20validation%20tools.mp448nonohttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/double-diamond-framework-featured.jpgdouble-diamond-framework-featureddouble-diamond-framework-featuredhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/How%20to%20bring%20users%20back%20to%20the%20design%20process.jpgHow to bring users back to the design processHow to bring users back to the design processhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20Gradient%20transparent.pngLeanlab Logo Gradient transparentLeanlab Logo Gradient transparenthttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/your-own-customer-lab-leanlabs-featured.jpgyour-own-customer-lab-leanlabs-featuredyour-own-customer-lab-leanlabs-featuredhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Validation/Poll-1.pngPoll-1Poll-1https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/The%20cost%20of%20NOT%20working%20with%20users%3F-1.jpgThe cost of NOT working with users?-1The cost of NOT working with users?-1https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Validation/Validation%20hero.webpValidation heroValidation herohttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20White%20(1).svgLeanlab Logo White (1)Leanlab Logo White (1)https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/UX%20testing%20tools.jpgUX testing toolsUX testing toolshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/AI/AIRA%20plain.pngAIRA plainAIRA plainhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Prototype%20testing%20guide.webpPrototype testing guidePrototype testing guidehttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Validation/Survey-1.pngSurvey-1Survey-1https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/References/LocalTapiola/Jenni%20Rejonen.pngJenni RejonenJenni Rejonenhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Validation/Sorting-1.pngSorting-1Sorting-1https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Stuck%20in%20poor%20effectiveness.jpgStuck in poor effectivenessStuck in poor effectiveness2026-04-23https://www.leanlab.co/webinarhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Webinar%20hero.pngWebinar heroWebinar herohttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Logos/CSSC.pngCSSCCSSChttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20White%20(1).svgLeanlab Logo White (1)Leanlab Logo White (1)https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Logos/Lindex.pngLindexLindexhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Logos/Localtapiola.pngLocaltapiolaLocaltapiolahttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Logos/NordeaLife1.pngNordeaLife1NordeaLife1https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Icons/demo_icon.pngdemo_icondemo_iconhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Logos/Finnair.pngFinnairFinnairhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Logos/Stockmann.pngStockmannStockmannhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20Gradient%20transparent.pngLeanlab Logo Gradient transparentLeanlab Logo Gradient transparenthttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Webinar%20hero-1.pngWebinar hero-1Webinar hero-12026-01-27https://www.leanlab.co/reporting-and-analysishttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Videos/Web%20videos/Leanlab%20analysis%20and%20reporting.mp4/medium.jpgAnalysis and reporting in LeanlabAre you struggling to make sense of customer feedback and insights? Explore how Leanlab's innovative analysis tools can empower your team to make informed decisions effortlessly. In this video, we dive into the capabilities of Leanlab's analysis platform, designed to consolidate all your ongoing tasks, participation rates, and outcomes in one streamlined view. You'll learn how to leverage filtering options to refine your results based on customer segments, enhancing the clarity of your decision-making process. Key highlights include: - The seamless integration of qualitative comments with quantitative metrics, ensuring that the context of customer feedback is never overlooked. - AI-driven sentiment and thematic analysis that transforms lengthy responses into easily digestible insights, helping your team grasp the emotional tone and emerging themes without the need for manual coding. - A comprehensive look at how this complete picture of customer opinions can guide product development and marketing strategies effectively. Join us to discover how Leanlab can revolutionize your approach to user research, making it faster, more efficient, and ultimately more impactful. Gain actionable insights that will help you enhance your customer experience, reduce development risks, and drive innovation with confidence. Don't miss out on the opportunity to transform your user research process and align your team around data-driven decisions.https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Videos/Web%20videos/Leanlab%20analysis%20and%20reporting.mp448nonohttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/happy-customer-researcher-working.webphappy-customer-researcher-workinghappy-customer-researcher-workinghttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Reporting/Dashboards.pngDashboardsDashboardshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Reporting/Combine%20qual%20and%20quant-1.pngCombine qual and quant-1Combine qual and quant-1https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/AI/Ai%20reporting%20highlight-1.pngAi reporting highlight-1Ai reporting highlight-1https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Reporting/Segmentation%20reporting.pngSegmentation reportingSegmentation reportinghttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/your-own-customer-lab-leanlabs-featured.jpgyour-own-customer-lab-leanlabs-featuredyour-own-customer-lab-leanlabs-featuredhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20Gradient%20transparent.pngLeanlab Logo Gradient transparentLeanlab Logo Gradient transparenthttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20White%20(1).svgLeanlab Logo White (1)Leanlab Logo White (1)https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/how-to-run-effective-prototype-tests-hero.webphow-to-run-effective-prototype-tests-herohow-to-run-effective-prototype-tests-herohttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/rating-scales-in-research-hero-1.webprating-scales-in-research-hero-1rating-scales-in-research-hero-12026-10-20https://www.leanlab.co/about-ushttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Logos/Localtapiola.pngLocaltapiolaLocaltapiolahttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Logos/Finnair.pngFinnairFinnairhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Logos/CSSC.pngCSSCCSSChttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Logos/Lindex.pngLindexLindexhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20Gradient%20transparent.pngLeanlab Logo Gradient transparentLeanlab Logo Gradient transparenthttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Logos/NordeaLife1.pngNordeaLife1NordeaLife1https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20White%20(1).svgLeanlab Logo White (1)Leanlab Logo White (1)https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Logos/Stockmann.pngStockmannStockmann2026-09-22https://www.leanlab.co/webinar/how-viking-line-became-1-in-customer-satisfaction-and-why-their-customer-lab-is-a-key-part-of-the-successhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Videos/Webinars/Webinar_Viking_Line.mp4/medium.jpgHow Leanlab Powers Always-On Customer Insight at Viking LineAre you ready to elevate your customer experience strategy? Join us as we explore how Viking Line transformed their approach to customer engagement by co-creating with their customers through an innovative advisory lab. In this session, Ville Österlund, the founder of Leanlab, introduces Marika Immonen, Head of Customer Experience, Finland at Viking Line. Together, they discuss the following key topics: - The Importance of Speed in Learning: Discover why the speed of learning from customer feedback differentiates successful companies from the rest, and how agility can lead to better decision-making. - Viking Line's Journey: Marika shares the challenges Viking Line faced in customer experience development and how they recognised the need for a more systematic approach to gather insights. - Building the Customer Advisory Lab: Learn about the Viking Council, a private, always-on community of 1,000 customers that enables Viking Line to engage in real-time feedback and co-creation. - Effective Recruitment Strategies: Marika discusses how they successfully invited customers to join the advisory lab, emphasising the importance of framing the invitation to foster genuine engagement. - Transforming Data into Action: The session highlights how Viking Line shifted from a fragmented data collection process to a cohesive system that integrates customer insights into every stage of development. Key takeaways include actionable insights on establishing your own customer advisory board, understanding the impact of continuous customer engagement, and tips for effectively implementing a fast learning culture within your organisation. Don’t miss this opportunity to learn how to create a customer-centric environment that drives innovation and enhances your business outcomes. Tune in now!https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Videos/Webinars/Webinar_Viking_Line.mp43368nonohttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Icons/demo_icon.pngdemo_icondemo_iconhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Webinar%20hero-1.pngWebinar hero-1Webinar hero-1https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20Gradient%20transparent.pngLeanlab Logo Gradient transparentLeanlab Logo Gradient transparenthttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20White%20(1).svgLeanlab Logo White (1)Leanlab Logo White (1)https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Webinar%20hero.pngWebinar heroWebinar hero2026-06-11https://www.leanlab.co/blog/customer-experience-testing-what-you-need-to-knowhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/customer%20experience%20testing%20what%20you%20need%20to%20know.jpgcustomer experience testing what you need to knowcustomer experience testing what you need to knowhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/UX%20testing%20tools.jpgUX testing toolsUX testing toolshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/how-to-run-effective-prototype-tests-hero.webphow-to-run-effective-prototype-tests-herohow-to-run-effective-prototype-tests-herohttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/Mastering%20user%20discovery.jpgMastering user discoveryMastering user discoveryhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/A%20simple%20guide%20to%20user%20research%20methods.jpgA simple guide to user research methodsA simple guide to user research methodshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Prototype%20testing%20guide.webpPrototype testing guidePrototype testing guidehttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Leanlab%20people/Anne%20copy.jpgAnne copyAnne copyhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Icons/demo_icon.pngdemo_icondemo_iconhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Unmoderated%20user%20testing%20tools.jpgUnmoderated user testing toolsUnmoderated user testing toolshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20Gradient%20transparent.pngLeanlab Logo Gradient transparentLeanlab Logo Gradient transparenthttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20White%20(1).svgLeanlab Logo White (1)Leanlab Logo White (1)2026-03-11https://www.leanlab.co/blog/discover-the-best-concept-testing-platforms-for-your-next-big-ideahttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/Discover%20the%20best%20concept%20testing%20platforms.jpgDiscover the best concept testing platformsDiscover the best concept testing platformshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/rating-scales-in-research-hero-1.webprating-scales-in-research-hero-1rating-scales-in-research-hero-1https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20White%20(1).svgLeanlab Logo White (1)Leanlab Logo White (1)https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Unmoderated%20user%20testing%20tools.jpgUnmoderated user testing toolsUnmoderated user testing toolshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/The%20cost%20of%20NOT%20working%20with%20users%3F-1.jpgThe cost of NOT working with users?-1The cost of NOT working with users?-1https://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Leanlab%20people/ville.jpegvillevillehttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/How%20to%20bring%20users%20back%20to%20the%20design%20process.jpgHow to bring users back to the design processHow to bring users back to the design processhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/Accelerate%20your%20UX%20development.jpgAccelerate your UX developmentAccelerate your UX developmenthttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Leanlab%20Logo%20Gradient%20transparent.pngLeanlab Logo Gradient transparentLeanlab Logo Gradient transparenthttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Icons/demo_icon.pngdemo_icondemo_iconhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/A%20simple%20guide%20to%20user%20research%20methods.jpgA simple guide to user research methodsA simple guide to user research methods2026-04-21https://www.leanlab.co/for-finance-and-insurancehttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Stuck%20in%20poor%20effectiveness.jpgStuck in poor effectivenessStuck in poor effectivenesshttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/your-own-customer-lab-leanlabs-featured.jpgyour-own-customer-lab-leanlabs-featuredyour-own-customer-lab-leanlabs-featuredhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Finance%20and%20Insurance/Finance%20hero%20new.pngFinance hero newFinance hero newhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Blogs/How%20to%20bring%20users%20back%20to%20the%20design%20process.jpgHow to bring users back to the design processHow to bring users back to the design processhttps://146301650.fs1.hubspotusercontent-eu1.net/hubfs/146301650/Website/Travel/GDPR%20travel-1.pngGDPR travel-1GDPR 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