Trusted by cx professionals, designers and innovators in more than 500 customer insight and innovation programmes in the Nordics, Europe and USA.
“This is a very popular tool internally within Finnair. It’s liked because of its speed, it gives concrete answers and it makes the co-creation process international – you can immediately have insights all the way from your home market to China and Europe. In our business it’s crucial.”
"Suunto’s competitive edge rests heavily on customer experience, which is why listening and collaborating with customers is essential. LeanLab worked as an excellent tool for the ’last mile’. Enabling a more in-depth understanding of customers’ pain points as well as mapping possible solutions, which isn’t possible to do without an in-depth dialogue with customers or just using NPS."
The Nordic home design brand needed to improve retention and customer loyalty in the face of a competitive and increasingly digital market. The brand wanted to co-create with both customers and employees in order to create a relevant, appealing and engaging loyalty programme.