Spotify

Proving the brand lift and ROI of a premium advertising media platform

Challenge:

With 271m active users across 79 markets, Spotify is the largest driver of revenue to the music industry. To monetise their Free tier and increase share of global advertising spend, Spotify continuously needs to quantify the true impact of advertisers’ messaging on Spotify Free and prove that advertising on their platform drives brand lift across devices, ad formats and markets.

Solution:

We set up custom ad tracking inside the Spotify Free app across all versions and devices, and Advertising Experience studies (including brand lift studies and creative performance analysis) using the LeanLab survey tool. The LeanLab Advertising Experience studies offer Spotify tangible insights into advertisers’ campaign performance on the platform, which help build and strengthen client relationships and grow ad sales in 29 countries across the globe.


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