Co-creating with employees to create gamified rewards programme for postal workers


Posti is the national postal service in Finland with an ongoing quest to deliver mail and packages profitably in a highly competitive and challenging market. Posti wanted to explore the viability of a gamified rewards programme in an effort to enhance engagement and reduce churn of its, often part time, delivery force. They wished to develop a program that would offer employees more transparency in their day-to-day work, help them through their induction period and incentivise them to improve performance and teamwork.


To test and iterate on Posti's reward concept, we ran a pilot with a selected group of employees and a separate control group. As part of the pilot, we created a LeanLab digital community to connect with and collect feedback from the pilot participants. The LeanLab community was a quick and easy way to stay ahead and improve the concept with real user insights.

How to leverage LeanLab customer communities? Download the guide here!

Try LeanLab now!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
The default text for the creeping popup.