Finnkino

Measuring real-time cinema advertising impact

Challenge:

Finnkino, part of Odeon Cinema’s Group, is the largest cinema company in Finland. To demonstrate its unique value in the media landscape, Finnkino needs high quality data on advertisers’ campaigns to show that cinema is a highly captive and memorable media environment for advertisers.

Solution:

We set up our AdEx™ solution to invite cinema goers to participate in research straight from the online ticket buying platform. This gives sales teams instant access to campaign results to demonstrate the media value and increase transparency towards advertisers.

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