Bauer Media

Creating relevant content in a changing industry

Challenge:

Bauer Media Group is a German multimedia conglomerate with a portfolio of more than 600 magazines, 400 digital products and 50 radio and TV stations in 17 countries. Bauer wanted to digitalise music testing and make it more engaging, in order to improve test results and enable more proactive development of radio content.

Solution:

We created a LeanLab Music Community with a custom music survey and mobile application, designed to accommodate different listening behaviours and enable real-time feedback. The LeanLab community has allowed for a more flexible and cost efficient way of testing music for radio, thus helping to create a more relevant music offering on Bauer Media’s radio stations.

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