Stuck for ideas or do you have too many ideas? Launch ideation challenges with your customers to create 100s of new consumer led ideas. Then vote and sift through the ideas with more structure and build a thorough understanding of your target personas and their aspirations. This way you are building and developing your products and services against real customer needs.
Developing concepts doesn’t have to be like walking in a dark room with hits and misses. Seamlessly share early concepts and co-iterate them further with customers through several iteration loops to get your problem-solution fit right.
Once you have your concept, check with a larger customer base or potential customers what they think of the solution or get some early adopters or beta testers to use the solution as part of your experimentation plan. This is also a perfect moment to hone in your final pricing and communication plans before you launch.
Invite members from your website, social media channels and CRM or have us help you to recruit customers and build a branded and private LeanLab programme
Leverage LeanLab’s many easy-to-use features to understand, ideate, conceptualise and validate with your customers
Capture the key insights through a real-time dashboard, share them with your colleagues and make more customer- informed decisions